About Us
Powerel is a Defence manufacturing company with a focus on transforming the nation’s defence and national security enterprises with our cutting-edge technology for aiding strategic, operational, and tactical decisions at the speed of relevance.
Our Company
We specialise in the manufacture of 2kVA & 5 kVA portable Generators, LCD units of different sizes, Workstations, Universal Rack Mount Chassis for VPX/VME/cPCI & PCI based systems & Mass Storage solutions catering to industrial and rugged environments, ATRs, Command consoles and customised solutions for defence requirements.
Our Mission
Mission – Our mission is to deliver competitive, highly reliable mission-critical electronics products and systems that meet our customers’ needs. We recognize that lives depend on what we do.
Vision – Redefine the defence and aerospace industrial base through disruptive innovation by delivering high-tech, multi-domain, and open architecture solutions for our customers’ most critical missions.
Our Core Values
Our core values – Customer Focus, Innovation & Agility, and Continuous Improvement & Integrity – help define our culture and inspire us as one cohesive organization with a common goal to serve our customers, our shareholders and our employees. We measure our success by the ability to exceed our customers’ expectations, increase the value of our business and provide for our employees.
Innovation & Agility
We embrace a fundamental formula – innovation plus agility – in everything we do. Understanding and mastering the dynamics of technological innovation in a fast-paced market environment is paramount to our long-term success.
Understanding Our Customers:
We listen to our customers to understand their true needs. This understanding is critical in helping them meet their very real challenges. Lives depend on what we do, and take that responsibility very seriously.
Continuous Improvement
We prioritize continuous improvement – for the effectiveness of our processes, the development of our employees, and the strength of our company.
Integrity
Soundness of moral character and adherence to moral and ethical principles are part of our DNA. In striving for success, we will not compromise our commitment to integrity.
Company Milestones
Founded
• Praveen Shankar, Sunil Kumar & Vijayakumar founded the company in Coimbatore.
• Trademark approved for brand Powerel
• MSME DIPP registration completed
• Gem registration completed
Production
• MSME DIPP registration completed
• Added Static stabilizers to the product line
Dealerships
• Dealerships established at Tamilnadu and Kerala
• First dealership for commercial inverters established at Karnataka at Udupi.
Production Unit
• Opened 2nd factory at Industrial Town, Rajajinagar, Bengaluru, for Defense Production.
• Became vendor for BEL, HAL and ECIL
• First Defense order successfully completed
• Crossed employee count of 10
Vendor
• Became a vendor for DRDO.